Areas of Practice
01
Market Understanding
-Audience development
-Competitive intelligence
-Segmentation
-Personas
-Market sizing
-Attitudes & usage
02
Communication Research
-Messaging and call-to action (CtA) testing
-Ad testing
-Creative development
-Campaign measurement
-Packaging evaluation
03
Branding
-Brand name development
-Logo testing
-Brand tracking
04
Product Development
-Concept testing
-Product evaluation
-Pricing strategy
Methodology
QUANTITATIVE METHODOLOGIES
-MaxDiff
-Conjoint
-Driver analysis
-Brand aracking
-Segmentation
-Kano
-Van Westendorp
-Gabor-Granger
QUALITATIVE METHODOLOGIES
-Focus groups
-In-Depth Interviews (IDIs)
-Usability testing
-Concept testing